Relo Metrics Launches Global-Standard AI Sponsorship Analytics Platform in Japan

Now available in Japan and across APAC, the platform used by MLB, NBA, NFL, NHL, MLS, Premier League, and F1 brings world-class sponsorship measurement to the region.

Tokyo, Japan & Santa Monica, CA — Friday, August 29, 2025  - Relo Metrics, a U.S.-based leader in AI-powered sponsorship analytics, today announced the official launch of its platform in Japan. The platform, which combines proprietary computer vision technology with intuitive dashboard functionality, is now available to Japanese sponsors, sports leagues, and teams.

READ THE NEWS IN JAPAN MEDIA OUTLET: NIKKEI

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After successfully conducting pilot projects with J.League and B.League teams, major sponsors, media agencies, and streaming platforms in Japan, Relo Metrics is now expanding its footprint across the region to help elevate sponsorship effectiveness to global standards.

“In Japan, sponsorship measurement has often lacked consistency across media types, especially across TV, streaming, and social media. Relo Metrics provides a new standard that addresses this gap with accuracy and simplicity.

We’re already working with multiple J.League and B.League clubs, and we’re committed to helping more teams, sponsors, and agencies strengthen the value of their partnerships. We’ll continue to evolve the platform based on local feedback and invest in Japan-specific development where needed.” — Naokazu Wakaguri, MD Japan, Relo Metrics

Relo Metrics automatically detects brand logos and signage in sports broadcasts and evaluates their quality and visibility at the asset level. It delivers precise media value analytics by game and by channel, including social media such as X, Instagram, TikTok and other major platforms—enabling consistent cross-channel measurement and deeper insights.

All data is centralized on an easy-to-use dashboard, enabling clients to continuously monitor, evaluate, and optimize sponsorship performance. By replacing manual workflows and fragmented tools, Relo Metrics delivers more reliable and transparent decision-making based on real-time data within software applications and APIs. 

In 2024, the company began enhancing its AI with NVIDIA’s latest multimodal technologies, ensuring even higher accuracy and processing speed. This enables consistent, high-quality measurement across complex video environments—whether on TV, streaming platforms, or social media.

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Why Relo Metrics?

• Computer Vision Accuracy: Proprietary AI detects logos and signage at the asset level with high precision, eliminating the need for manual tagging or external tools.
  Enhanced with NVIDIA AI: Cutting-edge multimodal models deliver fast, accurate performance—even in complex video conditions.
• Cross-Channel Measurement: Unified analytics across TV, streaming, and social media platforms like X, Instagram, Facebook, YouTube, and TikTok.
• Near Real-Time Dashboard: View exposure value frame-by-frame for video and post-by-post for social media—all on a single dashboard.
• Unified Valuation Standards: Standardized metrics allow benchmarking across different leagues, events, and sports.
• Scalable & Future-Proof: Designed to flexibly cover additional channels like web media, audio, and in-venue signage, with support for integrated multi-source data analysis.
  
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Key Features Available in Japan

• Unified dashboard covering broadcast, streaming, and social media exposure
• Automated report generation within the dashboard
• Valuation of brand exposure in domestic and international sports broadcasts
• Exposure tracking in news and information programming tied to specific events
• Media value analysis for X, Instagram, Facebook, YouTube, TikTok
• Media value display in JPY or USD
• Benchmarking with global sports, including MLB, NBA, NFL, NHL, MLS, and F1
• Heatmap-style analysis to identify high-performing placement opportunities
• API-based data integration via open architecture
  
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“Japan is one of the most sophisticated sports and branding markets in the world, with high expectations and a deep understanding of sponsorship. By bringing the technology and expertise we’ve developed across major leagues in the U.S. and Europe, we aim to help partners in Japan unlock the full value of their sponsorships.

This launch is more than just market entry—it reflects a long-term commitment to investing in Japan. We’ll continue localizing our products and expanding support to meet the evolving needs of the Japanese market.” — Jay Prasad, CEO, Relo Metrics