Relo Metrics Leads the Future of Sports Marketing with its Seventh Patent and Joins its Advanced Portfolio, Transforming Sponsorship Analytics with Currency-Grade Data

Platform revolutionizes sponsorship measurement with AI-driven insights, helping the ecosystem  maximize ROI across media channels

Published on BusinessWire on Tuesday, November 12, 2024

[SANTA MONICA, CA – November 12, 2024] – Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of U.S. Patent No. 12,124,509 titled "Automated Media Analysis for Sponsor Valuation". This new patent is the 7th U.S. patent issued to Relo Metrics, which also holds a robust portfolio of issued patents in Australia and Europe, underscoring its position as the most advanced provider of AI-powered, real-time sponsorship valuation in the industry. With a focus on high-speed video, text, and image analysis leveraging computer vision, Relo Metrics solidifies its standing as the industry’s source for innovation, scale, and unmatched accuracy in sports marketing and analytics.

This newly issued patent builds on Relo’s dedication to setting the highest standards for currency-grade data in sponsorship analytics. The patent covers a proprietary system that uses computer vision and machine learning to analyze sponsor visibility in real-time sports broadcasts. By pairing sponsor logos with specific locations or items within a venue and calculating aggregated media value based on exposure duration, Relo Metrics offers brands, agencies, and rights holders unparalleled insights into sponsorship ROI, and creates the ability to connect partners and value this fast growing segment of marketing. 

"Relo Metrics is dedicated to transforming how brands measure and optimize sponsorship value," said Jay Prasad, CEO of Relo Metrics. "This new patent represents our ongoing commitment to creating a currency-grade standard that powers immediate, actionable insights across the live economy. With each new patent, we reinforce our role as the trusted source for accurate and scalable data that moves the sports marketing industry forward."

Innovative Solutions to Meet Industry Demand for Real-Time, Scalable Sponsorship Valuation

Relo Metrics’ IP portfolio positions it uniquely as the only platform offering real-time, AI-driven sponsorship analytics that power decisions across brands, teams, and media stakeholders. Each patent in the portfolio has been strategically developed to address a specific challenge in sponsorship analytics, from live media exposure valuation to automated, multi-channel tracking of brand visibility.

The latest U.S. patent leverages machine learning to create a data standard that teams, leagues, brands, and agencies can rely on to make informed sponsorship decisions. This approach distinguishes Relo Metrics from traditional competitors by providing granular and scaled data that integrates seamlessly into strategic planning, fan engagement strategies, and sponsorship deal negotiations.

Here are highlights from the overall portfolio of IP held by the company: 

1. Automated Analysis of Image or Video Data and Sponsor Valuation:
   • Patent No. 10,303,951: This patent involves analyzing visual data to determine the valuation of sponsorship exposure. It aligns closely with Relo Metrics' goals of assessing brand visibility through computer vision.
2. Machine Learning Models for Identifying Sports Teams in Image or Video Data:
   • Patent No. 10,417,499: This patent describes the application of machine learning to identify sports teams depicted in media, essential for tracking team-specific sponsorships and analyzing exposure by team association.
3. Augmenting Video Data with Real-Time Sponsor Metrics:
   • Patent No. 10,255,505: This patent allows for the augmentation of live video data to display real-time sponsor metrics, which is crucial for providing dynamic valuation insights, a feature that provides Relo Metrics a competitive edge in live-event sponsorship optimization.
4. Identifying Visual Objects in Video Using Video Fingerprinting:
   • Patent No. 10,089,533: This patent outlines a method to identify and track visual objects within video feeds using fingerprinting technology. This is valuable for Relo Metrics’ AI-driven tracking of brand exposure across different video formats.

Driving the Future of Granular Training Data in Sports Sponsorship

As the live economy continues to grow, the demand for standardized, actionable data is at an all-time high. Relo Metrics has invested heavily in building a portfolio that not only powers real-time insights but also establishes a data standard that can be trusted and utilized across the sports ecosystem. The next phases of creating language models and generative AI applications will be more seamless with these IP assets. 

With seven U.S. patents and expanding IP in Australia and Europe, Relo Metrics is scaling globally to meet the needs of sports rights holders and brands. The company’s innovative solutions turn brand visibility into quantifiable, actionable insights, allowing teams, leagues, and brands to unlock the full financial potential of their sponsorship assets.

About Relo Metrics

Relo Metrics is an AI-powered sponsorship analytics platform that enables brands to track and optimize their sponsorship investments and powers teams and leagues with the insights they need to retain and grow revenue. The company tracks sponsor exposure across live broadcasts, social media, and streaming platforms and delivers actionable insights via a fast, single-solution platform. For more information, visit www.relometrics.com

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Contacts:

Hannah Shain, VP Marketing, Relo Metrics, hannah.shain@relometrics.com
Season Skuro (US) / Shawn Belluigi (EMEA), Bubble Agency, relo@bubbleagency.com