Former Nielsen Sales Transformation SVP Paul Shortley Joins Relo Metrics As Chief Revenue Officer

Relo Metrics, an AI-powered sponsorship analytics platform, has appointed Paul Shortley, formerly senior vice president for sales transformation at Nielsen, as its new chief revenue officer. In that role Shortley is tasked with shaping Relo Metrics’ Americas and European rollout as well as to help transform the sports sponsorship space with data-driven measurement and optimization.

As CRO, Shortley will play a key role in enhancing international growth for the company, amplifying its messaging and awareness and developing new partnerships that increase Relo Metrics’ value to the market. He will also oversee the company’s go-to-market team, with key hires in Los Angeles, New York and London to expand the Relo Metrics’ on-the-ground sales footprint. Relo Metrics provides real-time data analytics and omnichannel reach to benefit rights holders, brands, publishers and advertising agencies across the entire sports sponsorship industry.

Shortley brings experience and knowledge in leading high performing commercial teams across analytics, market research, advertising and marketing services. Over the last decade, he has led global sales teams within Nielsen’s Marketing Effectiveness and Innovation practices and at SensorTower, a mobile analytics SaaS start-up.

Relo Metrics said: “In his leadership roles for Nielsen and SensorTower Paul consistently delivered hyper growth, establishing strong sales foundations and scaled global teams as well as successfully integrating acquisitions to build a unified culture. Along with leading Nielsen’s Sales Excellence taskforce and developing its Enterprise sales process, he was also part of the company’s Mentor program that was pivotal in guiding the careers of young associates.”

“In a fast-evolving and multichannel media world, it has become critical that sports marketers adopt a strong, data-led approach to measuring and optimizing sponsorship assets and investments,” said Jay Prasad, Relo Metrics CEO. “That’s why Relo Metrics, with its unrivaled real-time data analytics and omnichannel reach, is primed for accelerated international growth. With his vast experience, Paul is exactly the right commercial leader we need to help realize the huge potential of Relo Metrics and of data-driven thinking for the entire sports sponsorship industry.”